The ABA Marketing Network
PennJerDel Chapter
2005 EUREKA! Awards

Dear Financial Marketer,

Whose marketing efforts struck gold in 2004? Did you get the recognition you deserved? For many in the financial services industry, it is getting increasingly hard to hit pay dirt with your programs and the bar is being set ever-higher for success. Even when you succeed, it can be difficult to find the time to savor your success. And, if you missed the mark with a campaign, wouldn't it be great to know exactly what does work for financial institutions just like yours?!  

These are just a few of the reasons behind the re-invention of the PennJerDel Chapter's award for excellence in marketing. In 2005 we are rededicating our efforts. We are helping our members, suppliers and media partners celebrate -- and learn from -- successful marketing efforts. The PennJerDel Chapter has decided to make some changes in what was formerly the Penny Awards--and we're starting with a name that better represents "going for the gold."  

We're pleased to announce the brand new 2005 Eureka! Awards. There are new categories, new awards, and a whole new focus on sharing insights on what works and, more importantly, why!

Winners will be announced, and all entries will be celebrated, at a special awards ceremony held on May 11, 2005 from 4:00 - 6:30pm at the Philadelphia Marriott West in Coshohocken, PA.

We are calling for entries for work produced between January 1, 2004 and December 31, 2004. Your work may have run after as well, but it has to have been running during 2004. The deadline for entries is March 21.

Be a part of the celebration--one of the few in the nation to honor your successes--and be there as we make history with the launch of the Eureka! Awards. We look forward to seeing you and your best work in May.  

Sincerely,
Gary Zenker
Chairperson
2005 Eureka! Awards Committee