Events
Make Money Make
Sense For Kids
(And Your Bank)
Penn-Jer-Del BMA Spring Event
September 22, 2010
Main Line Chamber of Commerce
175 Strafford Avenue, Suite 130
Wayne, PA 19087
Phone: 610-687-6232
8-9am: Registration, breakfast and networking
9-10:30am - Presentation
According to the 2009 Consumer Financial Literacy survey conducted by Harris Interactive, Inc., “41 percent of U.S. adults, or more than 92 million people living in America, gave themselves a grade of C, D, or F on their knowledge of personal finance.” And, only 9% of consumers indicated that they learned about financial literacy in school. Today, as more schools struggle to incorporate meaningful life skills into the required curriculum to meet state standardized testing requirements, banksponsored financial literacy programs are more in demand. To understand the impact of a branded and merchandised financial literacy program provided by banks at the community level, we will discuss a case study of Commerce Bank’s CommerceWOW!Zone” which:
-
Reached over 100,000 students annually
- Generated $2 million in Young Saver deposits
- Generated $14 million in Custodial
Guardian-related deposits and loans
- Created a new brand preference and
loyalty among K – 12 students
- Opened doors for Government Banking
Join us to learn how your bank can develop a
meaningful community-based program that
generates goodwill and measurable business
results.
PRESENTER: JENNY MCGINLEY
Jenny McGinley is an innovative and dynamic marketing
executive who has worked for such brand leaders as
Commerce Bank, Metro Bank US, Republic First Bank of
Pennsylvania, Metro Bank UK, Deloitte Consulting,
ARAMARK, University of Pennsylvania Health System,
and Pennsylvania Power and Light Company.
She was the strategic and creative force behind such industry-firsts as the interactive Penny Arcade coin
counting machine and the CommerceWOW!Zone
financial literacy program, programs still sustained today
by TD Bank.
Today, she is Principal at Southern Cross Communications
(www.southerncrosscommunications.com) and specializes
in creating exceptional, brand-focused customer
acquisition and retention strategies for retail banks.
CLICK HERE TO REGISTER ONLINE
Members: $45
Non-Members: $60
Mail checks to:
Penn-Jer-Del BMA
c/o Sharon Savings Bank
Allison Kruse
3 Chester Pike
Darby, PA 19023
CLICK HERE TO REGISTER ONLINE |
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