Make Money Make Sense For Kids (And Your Bank)

Penn-Jer-Del BMA Spring Event
September 22, 2010

Main Line Chamber of Commerce
175 Strafford Avenue, Suite 130
Wayne, PA 19087
Phone: 610-687-6232

8-9am: Registration, breakfast and networking
9-10:30am - Presentation

According to the 2009 Consumer Financial Literacy survey conducted by Harris Interactive, Inc., “41 percent of U.S. adults, or more than 92 million people living in America, gave themselves a grade of C, D, or F on their knowledge of personal finance.” And, only 9% of consumers indicated that they learned about financial literacy in school. Today, as more schools struggle to incorporate meaningful life skills into the required curriculum to meet state standardized testing requirements, banksponsored financial literacy programs are more in demand. To understand the impact of a branded and merchandised financial literacy program provided by banks at the community level, we will discuss a case study of Commerce Bank’s CommerceWOW!Zone” which:

• Reached over 100,000 students annually
• Generated $2 million in Young Saver deposits
• Generated $14 million in Custodial Guardian-related deposits and loans
• Created a new brand preference and loyalty among K – 12 students
• Opened doors for Government Banking

Join us to learn how your bank can develop a meaningful community-based program that generates goodwill and measurable business results.

Jenny McGinley is an innovative and dynamic marketing executive who has worked for such brand leaders as Commerce Bank, Metro Bank US, Republic First Bank of Pennsylvania, Metro Bank UK, Deloitte Consulting, ARAMARK, University of Pennsylvania Health System, and Pennsylvania Power and Light Company.

She was the strategic and creative force behind such industry-firsts as the interactive Penny Arcade coin counting machine and the CommerceWOW!Zone financial literacy program, programs still sustained today by TD Bank.

Today, she is Principal at Southern Cross Communications (www.southerncrosscommunications.com) and specializes in creating exceptional, brand-focused customer acquisition and retention strategies for retail banks.

CLICK HERE TO REGISTER ONLINE