PennJerDel Bank Marketing Network, Announces Eureka Award Winners
Philadelphia, Pa. – The PennJerDel Chapter of the American Bankers Association Marketing Network, has announced the winners of the 2006 Eureka Awards, which honor excellence in financial marketing in the Pennsylvania, New Jersey and Delaware region. The awards recognize the financial institution and any advertising or marketing agency responsible for the creative product.
This year’s awards were presented to six institutions, representing four asset-related divisions in seven categories. 1st Colonial National Bank, 3rd Federal Bank, Sun East Federal Credit Union and United Teletech FCU won two awards each. Several agencies were also honored in conjunction with their work for the financial institutions, and Aloysius, Butler & Clark, and Boyd Tamney Cross won three awards respectively.
Winners of the 2006 Eureka! Awards included:
Public Relations
(Assets up to $250 million)
1st Colonial National Bank, agency Boyd Tamney Cross
Publication
(Assets up to $250 million)
United Teletech FCU, agency Aloysius, Butler & Clark
Publication
(Assets between $501 and $999 million)
3rd Federal Bank, agency Price Communications
Publication
(Assets of $1 billion or more)
Willow Grove Bancorp, agency Egendorf/Morrison
Campaign
(Assets between $251 and $499 million)
Sun East Federal Credit Union, agency Aloysius, Butler & Clark
Mixed Media
(Assets up to $250 million)
1st Colonial National Bank, agency Boyd Tamney Cross
Mixed Media Campaign Retail Consumer
(Assets up to $250 million)
United Teletech FCU, agency Aloysius, Butler & Clark
Mixed Media/ Branding & Imaging
(Assets between $501 and $999 million)
3rd Federal Bank, agency Price Communications
Direct Marketing
(Assets between $251 and $499 million)
Sun East Federal Credit Union, agency Boyd Tamney Cross
Direct Marketing
(Assets of $1 billion or more)
Sovereign Bank, agency Sovereign ad agency
“This year’s Eureka Awards were the most competitive yet, with more participants in each category than ever before,” said Abby Siegel-Greenberg, PennJerDel ABA Marketing Network president. “It is a valuable experience for all involved since the Eureka Awards provide a unique opportunity to view different creative approaches and marketing campaigns that have achieved strong returns for their companies.”
###
The goal of the PennJerDel Chapter of the American Bankers Association Marketing Network, is to provide a means for the exchange of ideas, information and professional development in all disciplines of financial marketing through meetings, seminars and educational programming. The PennJerDel Chapter has been in existence for 27 years. It is one of 15 regional affiliates of the American Bankers Association, Bank Marketing Network, which is headquartered in Washington, D.C.
|
|
