Eureka! Awardes Categories

CLASSIFICATION
BY TARGETED BUSINESS
You may enter multiple submissions within a category and as as may categories as you wish. All entries must have been published, displayed, mailed or broadcast between January 1, 2005 and December 31, 2005. Use may have also occurred before or after that time, so long as it also ran in the designated time period.

Each entry must be identified as being submitted under one of the four Category Classes:

•  Retail/Consumer      

•  Business-to-Business

•  Branding/Image

•  Other

CATEGORY BY MEDIA

PRINT
Any size advertisement in a commercially printed publication. Entries may be black and white, or color. Proofs or photographic reproductions are acceptable.

RADIO
Any single radio spot or campaign, limited to a total of three spots maximum. Entries on VHS tape or DVD. No syndicated spots will be considered.

TELEVISION
Any single television spot. Entries on VHS tape or DVD. No syndicated spots will be considered.

DIRECT MARKETING
Any mailed piece used to promote or explain a service or product, generate a lead, inquiry, direct order or build measurable traffic. Submit actual sample. No syndicated items considered.

CAMPAIGN
Each campaign entry must consist of at least two separate same-medium elements. No syndicated items will be considered. Campaigns are subject to the Campaign entry fee.

MIXED MEDIA CAMPAIGN
Each entry must consist of at least three but not more than six separate elements from at least two different media. No syndicated items will be considered. Campaigns are subject to the Campaign entry fee.

SALES/PROMOTION/INTERNAL MARKETING/SALES CENTER
Collateral items of a sales nature, such as brochures, lobby posters, banners, campaign buttons/badges, counter cards,point-of-sale purchase materials (such as sales and new account kits and flip charts). Actual pieces should be submitted. If actual piece is larger than 22" x 28", submit a photographic reduction. Internal employee promotions qualify.

OUTDOOR
Submit either a glossy photo or miniature reproduction of the outdoor display. Actual posters and placards should not be submitted.

PUBLICATIONS
This category covers newsletters, published pieces and reports to employees, customers and stockholders (such as annual reports). Submit entire piece or if larger than 22"x 28" a photographic reproduction. No syndicated items will be considered.

INTERNET
A website address to an active server (reachable through internet connection between March 1 and March 30, 2006) must be provided along with a written summary of the main objective of the web site (e.g., branding, loan applications, etc.).Written summary must include web traffic measures (site hits) and qualified leads. Banner ads, including unique links, will also be considered. Promotion of the website address should be considered as part of the media utilized.

PUBLIC RELATIONS
Your entry should describe the bank's goal, approach, activities and outcomes. Submission must document the initiative's success with print media clippings, video clips or other pertinent measurable results including the set goal and how it was achieved.


If you submit the same entry for consideration in multiple categories, you must submit copies of the piece for each entry, as well as entry forms for the correct categories.