Chapter Announces
2005 Eureka! Awards Winners for Financial Marketing Excellence

The 2005 Eureka Awards Committee of the PennJerDel ABA Marketing Network is pleased to announce the winners of the 2005 Eureka! Awards. Financial institutions and a range of suppliers who produced marketing and advertising materials used in Pennsylvania, New Jersey and Delaware markets for 2004 were submitted and judged by a panel of seasoned marketing professionals.  The winners were recognized at a ceremony presented at the Philadelphia Marriott West in West Conshohocken on May 11, 2005.  

Each winner received specially designed commemorative medallions and minted for the event by Osborne Coinage. The winners are…

Print: Retail/Consumer
HARLEYSVILLE NATIONAL BANK- Money Talks
Agency: Holton Teitelman and Gury

Radio: Retail/Consumer
HARLEYSVILLE NATIONAL BANK
Agency: Holton Teitelman and Gury

Direct Marketing: Business to Business
NATIONAL PENN BANK- The Legend of Bonsai
Agency: The Anderson Group

Direct Marketing: Retail/Consumer
– Dual Awards For…
THE BANK
Agency: CCC Design and Associates and

BLUE BALL NATIONAL BANK
Agency: DataMark

Campaign: Branding/Image Business to Business
SOVEREIGN BANK - Inhouse

Campaign: Branding/Image Retail/Consumer
LAKELAND BANK-Home Equity

Mixed Media Campaign: Business To Business
SOVEREIGN BANK-Money on Your Mind-Inhouse

Outdoor
KEYSTONE NAZARETH BANK & TRUST
– “Chris & Chris”
Agency: SWB&R Stiegler, Wells,
Brunswick & Roth, Inc.

Sales Promotion
ING DIRECT-The Orange Mortgage Organizer
Agency: AB&C Aloysius Butler & Clark

Public Relations
WILLOW GROVE BANK-The Story of Alex- Inhouse

Special Commendation for 
Eureka Award Logo Design
BYRNES & MERZ

The Eureka! Awards represent the renewal of an established tradition among the region’s financial institutions and their partners in business development.  Successor to the Penny Awards, the PennJerDel Chapter of the ABA Marketing Network’s long-standing recognition of financial marketing excellence, the Eureka! Awards program recognizes and rewards outstanding marketing efforts on the part of financial institutions and their vendors.  The process of encouraging excellence in marketing of financial services has been an important focus of the Chapter for over 30 years.

“Great marketing is the result of financial institutions and their supplier partners clearly identifying goals and constructing compelling work that shows results,” noted Gary Zenker, Vice President of Marketing for First Financial Bank and 2005 Eureka!Awards committee chair. “In a highly competitive market like ours, some efforts rise straight to the top. We want to ensure that efforts producing measurable goals and successful outcomes are recognized for both their achievement and ability to inspire us all.”

“The Eureka! is the award specifically recognizing exceptional financial marketing efforts in our region,” noted Abby Siegel-Greenberg, President of the PennJerDel ABA Marketing Network Chapter. “We are working hard to ensure that the Eureka! is the most valuable award to be won by a financial marketer—in any sized institution—in the tri-state area since excellence is not limited by size of budget or geographic footprint.” 

“It is important,” Zenker emphasizes, “to recognize that marketing gold can be struck by marketers working at all levels of financial marketing since brilliant ideas and awesome results are independent of an institution’s size and budget."